It Starts With a Problem

Everybody wants to build something big
Logo, website, talking real slick
Dreaming about what it’s gonna be
Before they ask what people need

Ideas sound good in your own mind
But the market don’t care what you design
If it doesn’t fix what people feel
It won’t matter if it looks real

You don’t start with what you want
You start with what they face
Something broken in their world
Something they can’t replace

It starts with a problem
Not what you want
If nobody needs it
Then nobody’s bought
Find what hurts
Find what’s real
That’s where business starts to build

It starts with a problem
Clear and defined
Not just a vision
That lives in your mind
If it doesn’t solve
It won’t survive
That’s what keeps a business alive

People pay to make things stop
Pain, confusion, things they’ve got
Time they’re losing, money too
That’s the gap you’re building through

You’re not selling what you made
You’re selling change that they can’t fake
From where they are to something new
That’s the only thing that moves

No pain, no pull
No reason to act
No urgency there
No reason to transact

So dig a little deeper
Don’t just skim the top
Find what they complain about
That’s where you start

It starts with a problem
Not what you want
If nobody needs it
Then nobody’s bought
Find what hurts
Find what’s real
That’s where business starts to build